Shopify: Expectations vs. Reality

Welcome back folks! Today, we are going over Shopify's expectations and what the reality is when it comes to running a business through Shopify. Shopify is an awesome platform, especially to those who want more of a say when it comes to pricing, policies, etc. Before getting into a Shopify business, you really need to understand the reality of the business and not what you see on social media. Let's get started!

Expectation #1: Signing up and setting up is super easy and can be done quickly!

Reality #1: Signing up for Shopify is simple, and setting up can be simple IF you know exactly what you're doing. If it's your first time, it can take some time setting up your storefront. You have think of your store name, themes, policies, terms of service, and so much more. If you're newer to the business model, it may take a few days to have everything set up. If you're seasoned, you could probably bang it out in a day!

Expectation #2: Money...

Shopify Apps And Are They Safe?

Shopify is your go to eCommerce platform, and it's great for those who have a creative streak. You create your own store to your liking (but also keep in mind of your potential customers and your niche). You create your own listings whether it's a niche store or you sell everything and anything. With Shopify you have 100% full control of your business and you can create your own brand. Shopify has low fees (under 3%) and you would need to do your own marketing and advertisements to scale your business. 

On top of all that, Shopify has the best tools, apps, and much more to help you get even more sales with your store. Since a lot of Shopify sales will come from mobile, Shopify already optimizes your store for mobile. It's fast, efficient and organized. But, let's get to the meat and potatoes and talk about Shopify apps and are they safe?

Now, you would expect that Shopify being a pretty decent sized platform would look into all...

Selling On Shopify WITHOUT Facebook Ads, AliExpress or Paid Marketing

Scaling with volume and building a loyal customer base is 100x more valuable, important and more PROFITABLE than the classic 1 product store. Staying focused on customer retention and acquisition instead of how to find a trending product, or mastering FB ads, and using free marketplaces and methods makes it 10x easier to scale and grow your business.

Selling on Shopify without Facebook ads, AliExpress or paid marketing is a method that we've been teaching all of our students. It's all about having a long term sustainable business and building a brand to have those customers coming back to you.

This video goes more into depth into selling on Shopify without Facebook ads, AliExpress or paid marketing and volume selling and brand building.

WRITTEN BY: Kevin Edgar